THE ROJAK ROUTE
THE MISSION
Our mission with The Rojak Route is to celebrate the entrepreneurial spirit of business owners who have brought the flavours of Singapore to new corners of the world. Through these flavours, we uncover stories of resilience, creativity, and the ways these business owners interpret of the cuisine, adapt and thrive abroad.
We want to showcase how food can connect people and inspire others to share Singapore cuisine.
Us at The Hood in Paris - the only Singapore restaurant in Paris!
BEHIND THE NAME
Why The Rojak Route?
Rojak is more than a dish; it’s a celebration of diversity. Just like its mix of contrasting flavours, our project is about Singaporeans blending their roots with the cultures of the places they’ve settled in. It’s a journey of flavours, stories, and connections - a little messy, a lot unique, and always heartfelt.
PROGRESS AND PLANS
We’ve just begun our journey, and already we’ve had the privilege of meeting passionate F&B entrepreneurs from India to Europe to USA. From chicken rice to chendol, each story adds a new flavour to The Rojak Route.
We are currently documenting these stories through photos and video, and we will update our progress here. Next, we will be compiling them into a coffee table book and develop a pop-up website to celebrate the global Singaporean food entrepreneurs.
STATUS UPDATES
10 Apr 2025🚗✨
Currently soaking in the sun in Los Angeles! We’ve been road-tripping across the West Coast, chasing down inspiring stories and gathering interviews for our passion project. We have just launched this site where you can find what we have been doing so far - the route’s just getting juicy!27 Mar 2025
Gordon Ramsay recently called Vancouver food scene 'a force to be reckoned with'. We’re in Vancouver to dive into this dynamic culinary landscape — and along the way, we’re hunting down the Singaporean flavors that have found a home here, contributing to the city’s rich, multicultural table
10 Mar 2025
We’ve finally touched down in North America — and what better way to kick things off than with a taste of home? Time to dive into KF Seetoh’s Urban Hawker, where Singapore’s bold street food flavors are making waves in the heart of the city!
Are you someone who is sharing the flavours of Singapore abroad, or know someone who fits the bill? We’d love to hear from you!
We’re also looking for collaborators to bring Rojak Route to the next level. Whether you can connect us to exhibitions, help create our coffee table book, or work with us in other exciting ways, we’d be thrilled to chat.
Reach out to us at hello.aaronandchar@gmail.com, or connect with us on instagram. Let’s work together to celebrate the flavours and stories of Singaporean food around the world.